La Mata, or as it is officially known "Torre La Mata" is a small town located 5km north east of Torrevieja on the Costa Blanca coast. It is an excellent place for a holiday in Spain and unlike a lot of towns on the Costa Blanca, it still retains a Spanish identity.
La Mata is a developing tourist centre and one of the more popular Spanish villages on the Mediterranean coast. However, you'll find it's not nearly as commercialised as the Costa Blanca resorts to the North of Alicante. It still retains that special "Spanish" feel and has a relaxed vibe.
La Mata is located between the northen Salinas of Torrevieja and the sea and so the concentration of salt in the air and the temperature, combine to endow the area with a particularly healthy micro-climate, recommended by doctors for its beneficial properties. Bathing in the salt lagoons is also becoming popular for many medicinal reasons. The climate in La Mata makes it an ideal location for year round holiday activities, especially if you want to fulfil that yearning for some sunshine during those dreary winter months in the UK.
La Mata has many kilometres of excellent beaches - without doubt, some of the best beaches in Spain are in the La Mata area. The beaches at La Mata have held the European Blue Flag for several years, for cleanliness, water quality and safety.